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Photo Credit: Amit Geron


Situated on an extremely narrow site with eucalyptus trees along its southern & eastern edge, Asaf Gottesman and Gottesman Szmelcman Architecture's design of the Faculties of Psychology & Economics building reflects several key considerations; our pre-occupation with “green” architecture, our desire to create clear and dynamic relationships between architecture and its surrounding and our commitment to effectively and harmoniously incorporate within our buildings carefully defined functions.

In the case of this project Professor Uriel Reichman, the President of IDC, delivered an ambitious program that included numerous classrooms that would need to fulfill the specific needs of the Faculty of Psychology, as well as, seminar rooms, computer labs, brain study labs, and rooms dedicated to experimentation, observation and research and effective monitoring.

Our response was to design an elongated building that responds to the specific dimensions and limitations of the site. We introduced a transparent northern façade that would be able to exploit the benefits of the northern light while establishing a visual relationship with the campus. Thus, whether students enter or leave their classes, whether they choose to form discussion groups or study on their own within the common parts of the faculty or beyond, they are simultaneously a part of the building and its surroundings. Rather than conveying institutional mass, our aim was to project the building’s accessibility. We slightly raised the ground floor in order to enhance the “lightness” of the building, by underlining its delicate relationship to the ground and the surrounding eucalyptus trees.

In complete contrast to the building’s northern aspect, the southern façade is typified by its solidity and the incorporation of long narrow windows that introduce sunlight into the building with minimal thermal consequences. The pattern of long horizontal openings is extended both to the roof and to the sidewalk; creating a sensation as if the transparent northern façade has been wrapped in a protective skin.


Urban Planning, Culture & Public Projects


Gottesman Szmelcman Architecture


Herzliya, Israel



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